Project Overview
Enchanted Rock, a leader in microgrid resilience solutions, partnered with the Borenstein Group, Inc. to enhance their online presence. While the initial homepage had been established, the challenge was to design the rest of the website in alignment with the company's existing web guidelines. The goal was to maintain consistency while expanding the digital experience to effectively showcase Enchanted Rock’s offerings.
Customer Background
Enchanted Rock serves a wide range of industries that depend on reliable power solutions, including data centers, healthcare facilities, manufacturing plants, and municipalities. Their audience includes decision-makers such as operations managers, facility directors, and C-suite executives who seek dependable and cost-effective energy resilience solutions.
Pain Points
The website was incomplete, limiting the client’s ability to showcase their full range of solutions.
Minimal design work had been done beyond the homepage, requiring an intuitive and scalable approach.
Maintaining brand consistency across multiple new pages was essential.
Design Process
The project required designing the remaining pages of the website while adhering to Enchanted Rock’s existing design system. My approach focused on:
Consistency – Expanding the visual language established on the homepage across all new pages.
Scalability – Ensuring the design could support future content updates and new features.
User Experience – Crafting intuitive layouts that made it easy for visitors to understand Enchanted Rock’s services.
By collaborating closely with the Borenstein Group team, I ensured that every new page aligned seamlessly with the homepage and company branding.
Feedback
Collaboration with the Borenstein Group team and their client was an integral part of the process. Regular check-ins ensured alignment with expectations, and feedback was incorporated iteratively.
“Adam was a pleasure to work with. Very communicative and produced high-quality designs that exceeded our client's expectations.”
– Justin Maas, VP of Client Engagement at Borenstein Group
Takeaways
This project highlighted the importance of adaptability when working within an established design framework. By maintaining close communication with stakeholders and prioritizing user experience, I was able to successfully extend Enchanted Rock’s web presence while ensuring design consistency. The experience reinforced the value of collaboration, attention to detail, and problem-solving in delivering a polished and effective digital product.
